Rob Fuller

About

Rob Fuller is the Chief Strategy Officer at The Considered, shaping how brands think, behave, and grow in complex healthcare categories increasingly shaped by AI. With more than 20 years’ experience across pharma, consumer health, and high-growth biotech, Rob has led global strategy teams at agencies including McCann Health, Havas, and VCCP Health. His work spans both established and emerging categories, with a track record of driving category-defining innovation. Rob plays a central role in the evolution and application of The Considered’s proprietary HealthControl model, ensuring behavioral intelligence underpins strategy, creative ambition, and commercial decision-making. He is known for building clear, human strategies that cut through complexity—grounded in real-world behavior, ethical consideration, technological ingenuity and measurable impact.